Shenzhen realty 深圳房产

home-field warming up the local market to maintain wait-and-see

Shenzhen property market “in the cold outside the heat”

“Autumn Fair “September 29 will account for half of the opening of field projects

” I am more willing to buy a house in Changsha “, as an enterprise of Hunan executives who say that Mr. Lu, the reasons very simple, Shenzhen house expensive, limited investment prospects.

compared with the Shenzhen housing prices remain high, many second-tier cities in the Mainland of high-quality residential, Shenzhen people are forming increasingly attractive, long-term investment or to act as “second home”, This is what many people’s choice in Shenzhen. A survey report pointed out that, as of July this year, Shenzhen people home field size, the relative expansion of last year, showing a trend: home region in the amplification; to participate in the field in the sharp increase in the number of home buyers; the purchase of properties by grade, species are extension.

field relative bustling market, the domestic market in Shenzhen is still wait-and-see, although the new disc prices fall does not appear obvious, but the progress of an obvious slowdown in sales. Insiders said that home buyers on average at 1.5 yuan / per square meter more than ordinary houses, there have been “resisting the” psychological, especially in Baoan, Nanshan such speculation relatively thick atmosphere of the region; in three grade market, because of the sharp decline in turnover, there have been numerous regional price appeared relaxed, and this kind of market trends, is also expected to renew.

property market experienced “cold outside the heat,” which in the upcoming September 29-10, held on the 3rd month of the 2007 China (Shenzhen) International Exhibition on Housing Industry in China (Shenzhen) the fall of real estate transactions At the meeting, has also been confirmed, according to the organizing committee presented the “Autumn Fair” foreign exhibitors is probably 2 times local; from the booth, the field will account for half of developers, which in previous ” Spring and Autumn Trade Fair “is the first time.

Shenzhen “Autumn Fair” will become the Pearl River Delta “the real estate section”

“the Pearl River Delta and Shenzhen enterprises participating enterprises the proportion of basic reached 2:1″, & ldquo ; Autumn Fair “Miss Sun staff of the Organizing Committee told reporters that the exhibition a large number of the Pearl River Delta real estate companies were attracted to, quantity and size of booths exceeded the previous years. The project cities exhibitors also showed a clear expansion of the trend in the last year’s “Autumn Fair” and this year’s “Spring Fair”, the exhibitors from the basic project in Dongguan, Huizhou, Zhuhai, Shenzhen and other neighboring cities, and this year there a lot of Heyuan, Shantou, Guangzhou and Huadu project, “Sichuan, Xi’an intention developer, is also actively negotiations. “

exhibitors project because the number of urban areas as well as the expansion, although away from the September 29 opening nearly a month’s time, but the” Autumn Fair “booth has already emerged shortage situation, many brands have to be ahead of the scheduled business. Reporters have been identified in the list of exhibitors to see the developer, Vanke, courtesy of Hong Rong source Jia Henderson, Zhenye, Tianjian brands, such as several developers have been identified exhibitors, at the same time benefits of real estate, Huizhou landscape in Washington , Dongguan Agile landscape as well as Merrill Lynch Foundation Canton real estate enterprises, such as the Pearl River Delta, but also赫然在列. In the 61 exhibitors list, only 17 local enterprises, the remaining development of the enterprises in more than 40 different cities from the Pearl River Delta.

Shenzhen spillover purchasing power

“Autumn Fair” on the scale of foreign exhibitors continues to expand, with the Shenzhen people are closely related to warming up in different places home. Following the home in Dongguan, Huizhou, Zhuhai, Shenzhen and other cities around the Pearl River Delta, Shenzhen this year, more people to look aimed at a similar Changsha, Wuhan, Chengdu and so this kind of second-tier cities, the Pearl River Delta is home evolved into a grand and spectacular scale investment China.

has participated in three consecutive “Spring and Autumn Trade Fair” in the benefits of real estate on the view that lock in “Autumn Fair” This platform, based on the basis of good market, and further transfer the company projects, brands, multifaceted cultural information, and thus gain market reputation. Benefits of real estate planning manager Yuan Liuzhou on governance said in benefits has been on in Shenzhen to promote greater efforts, “Spring and Autumn Trade Fair” is the most authoritative and extensive Shenzhen display one platform, so frequent appearance “Spring and Autumn Trade Fair “, to give positive messages Shenzhen markets and confidence.

Zhuhai, a project leader more respect, this kind of exposure can effectively lead the transaction, “Shenzhen is a strong purchasing power without doubt, Shenzhen buyers is also a high degree of sincerity. “He said that during the exhibition看楼vehicles are able to effectively attract target customers, and the rational Shenzhen customers, often in accordance with their needs and preferences make a choice in becoming home owners.

Shenzhen people are growing in different places home? In addition to high housing prices in Shenzhen objective existence, the Shenzhen Investment keen awareness of people, as well as the Pearl River Delta cities and Shenzhen gap between house prices are an important factor. The experts pointed out that the characteristics of the Shenzhen-urban migration is also one of the reasons why, in Shenzhen hard for many years, old-age home to buy a house, such a mentality directly Mainland second and third line cities in the real estate fire up.

and the “Autumn Fair” attracted so many different places come to exhibitors developer, no doubt people in different places in Shenzhen will also acquire property, invest in China, and provide a rational, intuitive, authoritative reference.

local property market flat light

with different heating up repeatedly in different places home, the Shenzhen property market is still “cold”, this week, although individual regional supply instant zoom, the new disc pricing also conservative, but did not significantly boost turnover.

8 25, in the sea in the West Bank in Washington, set the letter on the 1st international city apartment and COFCO COLOR community 3 sale is expected to provide about 1,800 housing units, together with the previously opened the Taihua Sunshine sea, are currently at least Baoan sale of houses more than 2,500. Thailand and China sea in the sun as an example, the sale price of the B group, only the A group early in June up 1,000 yuan / sq m; and COFCO COLOR community 14,000 yuan / sq m of pricing, also before the Baoan with the region to the low price.

国土房管’s website show that the opening day of COFCO COLOR community shops were all sold out, turnover of about 304 residential units, the overall turnover rate of about 45 percent, residential turnover rate of about 35 percent; and Taihua Open the sea after the sun in the sales rate of around 11 percent, as of August 29, the sales rate is still less than 30%. It is located in Songgang in the sea of the West Bank city of Washington and set the letter was an apartment on the 1st International疯抢, its more than 8000 yuan / sq m of the price, making the two projects sales rate in the opening few days have climbed to 90 % or more.

the whole, the Shenzhen property market is still wait-and-see continuation of the atmosphere, and from Songgang selling relatively low-cost projects are also not difficult to see that home buyers to have a higher degree of price-sensitive. Some people in the trade point of view, in the Nanshan, Baoan, such as pre-investment climate过浓regional, if the recent sales rate did not significantly warmer, then there will be small-scale housing prices fell.

difficult to see the end of the short-term

why the property market experienced “cold outside the heat”? Increased risk of the costs are “cooling” of the underlying causes. Used as the opening of the new contract, the upcoming tax levy strong, intense interest rate trend, which triggered a wait-and-see mood of the Shenzhen property market; and all major banks in the credit crunch at the moment, it is more of investors would be tantamount to “drastic measure & rdquo ;. This wait-and-see further intensified, before the frenzy is expected to gradually diminish.

Baoan employees on a three-tier market, said several investors are familiar with the recent re-enter the market do not have the will, the opposite is self-occupied type buyers become active, but that some buyers on prices higher degree of sensitivity, on the property is more stringent quality requirements.

if people in the industry analysis, Shenzhen, this “outside cold fever” phenomenon, in fact, shows that the risk of the Shenzhen property market is having to determine the differences, some people, the transfer of funds to the property market, or to choose other home focus areas; but some investors still wait-and-see in the choice, short-term market will look forward to warmer. The expert said the long term to the Shenzhen property market is still good, but the regulation’s impact with the market waiting to see it, unlike in previous years, since the policy, tax, financial and so complex factors, so the market will be relatively warmer period long.

Chinese version:深圳楼市“内冷外热”秋交会外地项目占半壁江山

外地置业持续升温本地市场保持观望

深圳楼市“内冷外热”

“秋交会”9月29日开幕外地项目将占半壁江山

“我更愿意去买长沙的房子”，担任某企业高管的湖南人陆先生这样说，理由很简单，深圳房子贵，投资前景有限。

相对于深圳依然高企的房价，内地众多二线城市的高品质住宅，正对深圳人形成越来越强的吸引力，长线投资或者充当“第二居所”，这是很多深圳人的选择。一份调查报告就指出，截至到今年7月份，深圳人外地置业规模，相对去年呈明显扩大趋势：置业区域在放大；参与外地置业的人数在激增；购买物业的档次、种类也在延伸。

相对热火朝天的外地市场，深圳本土市场的观望依旧，虽然新盘价格没有出现明显的滑落，但是销售进度明显放缓。有业内人士称，置业者对均价在1.5万元／每平方米以上的普通住宅，已经出现了“抗拒”心理，尤其是在宝安、南山这些炒作氛围相对较浓的区域；在三级市场上，因为成交量的急剧下滑，已经有不少区域价格出现了松动，而这样的市场趋势，预计还将延续。

楼市遭遇“内冷外热”，这在即将于9月29－10月3日举行的2007中国（深圳）住宅产业国际博览会暨中国（深圳）秋季房地产交易会上，也得到了印证，据组委会人员介绍，此次“秋交会”外地参展商大概是本地的2倍；从展位上来说，外地开发商将占半壁江山，这在历届“春秋交会”上均属首次。

深圳“秋交会”将成珠三角“地产节”

“珠三角企业与深圳参展企业的比例基本达到了2：1”，“秋交会”组委会的工作人员孙小姐向记者介绍，此次展会大量珠三角地产企业被吸引而至，数量和展位规模都超过了往年。而参展项目城市方面也出现了明显扩大趋势，在去年“秋交会”以及今年“春交会”上，参展项目基本来自东莞、惠州、珠海等深圳周边城市，而今年则出现了不少河源、汕头、广州以及花都的项目，“四川、西安的意向开发商，也正在积极洽谈中。”

因为参展项目城市区域以及数量的扩大，尽管离9月29日的开幕还有近一个月时间，但是此次“秋交会”的展位已经出现了供不应求的局面，很多品牌商家都需提前预定。记者在已经确定参展的开发商名单上看到，万科、鸿荣源、佳兆业、振业、天健等数家品牌开发商已经确定参展，与此同时中惠地产、惠州山水华府、东莞山水雅居以及广州美林基业地产等珠三角企业，也赫然在列。在这份61家参展商的名单中，本土企业仅有17家，剩余的40多家开发企业均来自珠三角不同城市。

深圳购买力外溢

“秋交会”上外地参展企业规模的不断扩大，与深圳人异地置业持续升温息息相关。继置业东莞、惠州、珠海等深圳周边的珠三角城市后，今年更多的深圳人把眼光瞄准了类似长沙、武汉、成都等等这样的二线城市，置业珠三角正在演变成轰轰烈烈的投资中国。

已经连续参加了三届“春秋交会”的中惠地产就认为，锁定“秋交会”这个平台，立足优良的市场基础上，进一步传递公司项目、品牌、文化的多方面信息，从而赢得市场口碑。中惠地产策划经理袁治龙就称，中惠一直以来就在深圳的推广力度比较大，“春秋交会”又是深圳最具权威性与广泛性的展示平台之一，因此频频亮相“春秋交会”，能给深圳市场积极的信息与信心。

珠海某项目负责人更直言，这样的展示机会能有效带动成交，“深圳强劲的购买力是无需置疑的，深圳买家的诚意度也是很高的。”他称，展会期间的看楼车能有效吸引目标客户，而理性的深圳客户，往往会根据自身需求和喜好作出置业选择。

为何深圳人异地置业愈演愈烈？除了深圳房价高企的客观存在外，深圳人敏锐的投资意识，以及珠三角各城市房价与深圳的差距，都是重要因素。而有专家指出，深圳城市的移民特性也是原因之一，在深圳打拼多年，买房回家养老，这样的心态直接让内地二、三线城市地产火了起来。

而此次“秋交会”吸引如此多的异地开发商前来参展，无疑也将为深圳人异地置业、投资中国，提供理性、直观、权威的参考。

本地楼市平平淡淡

与异地置业屡屡升温不同的是，深圳楼市依然“冷淡”，本周尽管个别区域供应瞬间放大，新盘定价也趋于保守，但是没有明显刺激成交。

8月25日，中海·西岸华府、集信名城国际1号公寓以及中粮COLOR社区3盘发售，预计提供房源约1800套，加上此前开盘的泰华·阳光海等，现宝安待售房源至少在2500套以上。以泰华·阳光海为例，此次发售的B组团价格，仅比6月初的A组团涨了1000元／平方米；而中粮COLOR社区14000元／平方米的定价，也比之前宝安同区域的售价要偏低。

国土房管局网站数据显示，开盘当日中粮COLOR社区商铺全部售罄，住宅成交约304套，其整体成交率约45％，住宅成交率约35％；而泰华·阳光海开盘后销售率在11％左右，截至8月29日，销售率仍然不到30％。反而是位于松岗的中海·西岸华府和集信名城国际1号公寓遭到疯抢，其8000多元／平方米的售价，使得两个项目的销售率在开盘几天内都攀升至90％以上。

整体来说，深圳楼市的观望气氛仍然延续，而从松岗相对低价项目的热销也不难看出，置业者对价格敏感程度已经较高。有业内观点认为，在南山、宝安等前期投资气氛过浓的区域，如果近期销售率没有明显回暖，那么将出现房价小规模下跌。

观望短期难以结束

楼市为何遭遇“内冷外热”？风险加大，成本加重是“内冷”的根本原因。因为启用新版二手合同、即将到来的个税强征、紧锣密鼓的加息态势，从而引发了深圳楼市的观望情绪；而各大银行此刻紧缩信贷，对投资客来说更无异于“釜底抽薪”。由此观望进一步加剧，之前的狂热预期也正逐渐减退。

宝安一位三级市场从业人员就称，熟识的几位投资客近期都没有再入市的意愿，相反是自住型买家开始活跃，但是这部分买家对价格敏感程度更高，对物业品质要求也更为严格。

有业内人士分析，深圳的这种“内冷外热”现象，实际上表明对深圳楼市的风险判断正产生分歧，一部分人将楼市资金转移，或是选择其它重点置业区域；但是也有部分投资客仍然在选择观望，期待市场会短期回暖。这位专家称，长期来看深圳楼市仍然向好，但是此番调控影响与市场观望却与往年不同，因为是由政策、税费、金融等等复合因素引发，因此市场回暖的时期也会相对漫长。

2007-09-19

标签： fair, market, shenzhen