Shenzhen realty 深圳房产

The property market such as the examination room

- 2006 second-hand flats in Shenzhen in order to report on behalf of the

experienced the joy experienced confusion, we have experienced pain, experienced the hope that second-hand flats in Shenzhen intermediary gone through the first half of 2006.

a wise man once said, the property market such as the examination room, which fully demonstrates the cruelty of the property market competition, the developers as respondents in the examination room on the same candidates, poor academic performance has been at any time will be eliminated. In fact, second-hand property market, as an intermediary in the increasingly fierce competition in the market hard, can not bear the weight as one of the candidates?

the first half of this year to come, it is said that Shenzhen has experienced大喜大悲second-hand property market is in the joy and pain through the intertwined in the past. 1-4 month, a popular market intermediaries by Shenzhen continued high prices and the purchasing power of rigid demand, the sale of second-hand housing is booming, intermediary reaped the profits,不亦乐乎. However, in May after the “six countries” represented by a new round of national real estate control policy continuously introduced, Shenzhen related measures and the implementation of rules one after another, the momentum and intensity unprecedented. “Atmosphere of the wind tower”, the Shenzhen property market in the short term quick access to wait-and-see period. Sudden change, so that is in a “bull” the city of second-hand property market is about to feel the winter air, as if overnight and into the winter. According to relevant statistics show that second-hand flats in Shenzhen in May intermediary transaction fell into three or so in June is around into a drop of five, many intermediaries are living beyond their means of operating conditions, increasing losses, many small companies have entered the closed collapse the edge.

the property market such as the examination room, in the大喜大悲and unexpected test, second-hand flats in Shenzhen intermediary how to calmly answer the question? This is what we are planning the “intermediary brand report card” of intent.

We are pleased that the second-hand flats in Shenzhen intermediary ripe rash is no longer a juvenile, but a long-tested and mature middle-aged, and in the examination room, they seemed very calm and unhurried, are offered a good answer.

were opened this is a good answer, and we are pleased to see that face extraordinary pressure and competition, in the face of unprecedented challenges, we intermediary not timid, there is no retreat, there are only overcome the difficulties and the courage and wisdom, they always optimistic, uplifting, perseverance, tenacity, this is the second-hand flats in Shenzhen portrayal of the spirit of an intermediary. In the most difficult of the five, in June, we have seen, United took the lead in working with the banks to open floor foreclosure train, simplify transaction procedures;创辉continue to intensify the pace of expansion in the first half year, nearly a hundred shops, the branches to reach 210 number; transit efforts to explore new mode of transaction, and create a new operating pattern of intermediaries; Zhonglian hard skills, strengthen brand building; stars Yan efforts to improve service quality, with first-class service to meet customer demand; Tongtai even opened on the 1st Shop 7, to create “factory expert”, which fully demonstrates the vision and strength; gold attempt linked marketing, sales hit the town Meilong miracle; out expansion of Shenzhen, the speed and efficiency so that the world’s top ten … … the list goes on of these wonderful cases, fully reflects the Shenzhen intermediary the wisdom, ability, confidence and good vision.

2006 has become the first half of the past, those who are not happy with the calendar day is also a thing of the past turned. It is precisely because of an intermediary to pay the first half of a good answer, we have seen the dawn of the second half, second-hand property market has been the early signs of recovery, we firmly believe that as long as the second-hand property intermediary companies operating norms, being honest and trustworthy, quality service, innovation the second half and even then, a prosperous and full of vigor and vitality of the three-tier market will belong to us!

Chinese version:楼市如考场 在考验面前深圳二手楼中介从容作答

楼市如考场

——2006深圳二手楼年中报告代序

经历过喜悦、经历过迷茫、经历过痛苦、经历过希望，深圳二手楼中介走过了2006年上半年。

一位智者曾说过，楼市如考场，这充分说明了楼市竞争的残酷性，发展商就像在考场上答卷的考生一样，成绩差了随时就会被淘汰。其实二手楼市也一样，中介商在越来越激烈的市场竞争中打拼，难道不正像一个个背负重压的考生？

今年上半来，有人说深圳二手楼市经历了大喜大悲，是在喜悦与痛苦的交织中走过来的。一至四月份，中介行情一片火爆，受深圳房价持续走高和购买力刚性需求的影响，二手房买卖兴隆，中介赚得盆满钵满，不亦乐乎。但到了5月份以后，以“国六条”为代表的国家新一轮房地产调控政策不断出台，深圳市相关配套措施和实施细则接踵而至，其声势和力度之大前所未有。“山雨欲来风满楼”，深圳楼市在短期内迅速进入观望期。突如其来的变化，使正处于“牛”市的二手楼市一下感受到了冬天的气息，仿佛一夜之间进入了寒冬。据相关统计显示，5月份深圳二手楼中介成交下降了三成左右，6月份更是下降了五成左右，许多中介的经营状况都是入不敷出，亏损额不断加大，不少小公司已进入关门倒闭的边缘。

楼市如考场，在大喜大悲与突如其来的考验面前，深圳二手楼中介如何从容作答？这正是我们策划这次“品牌中介成绩报告单”的意图。

令我们感到欣慰的是，深圳二手楼中介已经成熟，不再是莽撞少年，而是久经考验的成熟中年，因而在考场上，他们显得十分镇定自若和从容不迫，都交上了一份优异的答卷。

翻开这一份份优异的答卷，我们欣喜地看到，面临非同一般的压力和竞争，面对这场前所未有的考验，我们的中介没有胆怯，没有退缩，有的只是战胜困难的勇气和智慧，他们始终乐观、向上、坚毅、执著，这正是深圳二手楼中介的精神写照。在最困难的五、六月份，我们看到，世华率先与银行合作，开通赎楼直通车，简化交易程序；创辉继续加大扩张步伐，上半年开铺近百间，分行达到210多间；中天努力探求交易新模式，开创中介全新运营格局；中联苦练内功，加强品牌建设；星彦努力提高服务质量，用一流服务满足客户需求；通泰一日七铺连开，打造“厂房专家”，充分显示了眼光与实力；金地尝试联动营销，梅陇镇创销售奇迹；满堂红拓展深圳，速度与效率让同行刮目相看……这些精彩的案例不胜枚举，充分体现了深圳中介的智慧、能力、信心和美好愿景。

2006上半年已成为过去，那些不开心的日子随着日历的翻过也一去不复返。正因为中介上半年都交了一份优异的答卷，下半年我们已看到曙光，二手楼市已初现复苏的迹象，我们坚信，只要二手楼中介公司规范经营，诚实守信，优质服务，开拓创新，下半年乃至以后，一个欣欣向荣，充满生机与活力的三级市场一定会属于我们！