"Southern Army" open capital markets at home

February 3, gold seahorse home base in Shenzhen City of Victoria Group in the North West, Kunming Hunan Road in Beijing first to establish their own office furniture chain, and this is the seahorse 300 professional groups nationwide for the first time into the Beijing office furniture chain. A few months later, the same country is owned 300 civilian home gold seahorse home supermarket chain will have opened near to Beijing residents from across the country to provide furniture and household decorative items.

despite the Beijing public, the seahorse is a familiar phrase is not, but its status in the national home industry has not overlooked. According to the Beijing furniture industry associations Sau Suu Secretary-General said that there are currently several nationally strength of a strong domestic enterprises, such as Guangdong gold seahorse, the Changchun Jishengwei state, and the seahorse is regarded as the mastermind of furniture retailers, and create a home industry at home and prestigious "golden seahorse", "Kong" famous furniture brands, and "Maliya" household goods brand.

there are indications that China has become a household consumption power. As China's capital Beijing, the combined market potential can not be ignored, from the beginning of the rise of home market, Beijing has become a business point home market. Therefore, the seahorse in the Beijing market sooner or later. It is understood that in addition to the seahorse, Shanghai, and other cities also have some domestic enterprises to enter the Beijing market, but the seahorse than their first step.

foreign enterprises to open the door to Beijing

Although these enterprises will soon enter the market in Beijing home knocked on the door magic We also uncertain, but from the press office furniture chain of gold seahorse observation of view, the price advantage will be its main magic.

price advantage is the businessmen tried tricks. In this home furniture chain, the reporters saw similar products here than in other markets with low prices of 30% to 60%. Why prices vary so widely? According to the source, the seahorse marketing Yetai square with the current Beijing home business forms are quite different. Beijing is now home to take out stalls Square mostly in the form of management fees charged only to prices with no restrictions. And the seahorse is used home chain in the form of central control and centralized procurement management innovation, avoid blindness and unplanned procurement, thereby integrating the group market network edge greatly procurement cost savings. In the supply chain, there are only 8,000 homes raw materials providers, and with more than 10,000 providers and furniture raw materials, furniture provider partnerships. This effect is its size to advantage to such a low price to sell their products for.

Beijing home industry into the "Warring States Period"

Beijing home market from the current view, the main forces divided by the following : "Ikea home" for the representatives of foreign domestic markets, they have the advantage of shopping environment and furniture design attractive, but the higher grade, but a single style furniture, your prices being; "he House" represented home video products, which have lower prices and home shopping varieties complete products, but relatively poor shopping environment, great price freedom; "Oriental home" represented groups unified purchase, the large supermarket chain operating home building materials supermarket, they brand complete, and shopping convenience, But now the chain has not yet been completed, full advantage has not yet shown. According to the insiders, the Beijing market, which to some extent have several home shopping centres form a balance, but with the continued involvement of foreign enterprises, Beijing is likely to re-home market reshuffle. Discontent