5, 13 and May 20, this newspaper has in the "Real Estate Weekly" each VIP location "for low-commission questioned brand intermediary" and "more than half the people choose brands intermediary" as the subject, reported the Shanghai dozens of brand intermediary called for the enhancement of the standard commission cap let the market choose to intermediary companies.

To further explore this in-depth, May 25, the Shanghai Commercial News weekly real estate major brand intermediary companies invited city held a "real estate intermediary brand summit", 20 intermediary together by several brands, and experts, scholars, government officials gather together common to the secondary housing market intermediary hot issues to discuss. And the most popular major brand intermediary commission standards on the topic or issue, which views clear views.

favourable to the commission by the "Real"

Shanghai real estate brokers Ltd. Executive Vice Jiang Chan

love a good letter as a new brand, in the development process is most worried about the risks encountered policies. Launched last October by the commission policy will be the original 3.5% to 2% of the adjusted standard service commission service commission, which will develop a brand for their intermediary, the income is too low. The starting point is to protect the interests of consumers. Why should consumers choose us, the choice is the security of transactions, choose their services. Brand intermediary provides advice, services, a set of security services, including contact the seller and the buyer and housing, the provision of policy advice. To this end, a good love letter special invested 100 million security network composition and maintenance, so that they can better service to customers.

services to the commission standards as the United States, both in total payments 5%-6%; Japan, from the home to pay 3%~5%, which is not to say that we must, in accordance with the standards set elsewhere. But for the rest of the reference price is also necessary. Shanghai second-hand housing market

commission standards possible in the light of the Hong Kong market standards, but the two situations are different. Hong Kong 2% service charge commission only provides advice, play the role of bringing the seller and the buyer. Shanghai Housing and secondary areas very complex transactions in the whole transaction process, the need to provide advice, services, safety, security 3. Unlike Hong Kong, Shanghai and encourage speculation, intermediary companies should not become speculators "Real" tool intermediary companies can not buy from selling since, and never of "eat adjustment," the judge directly from the transaction to become athletes. In Hong Kong, a house transferred 34 times lower commission did not constitute speculators profit obstacles. Assumptions about, if adopted similar to the United States and Japan regional services commission, the larger expenditures will speculators are "speculation" Housing?

Shanghai Real brand intermediary services are not provided, but the secondary housing transaction services, the process is so complicated to operate using the same low standards commission is obviously unreasonable. Originally envisaged by the commission does not regulate the intermediary is to play a "reshuffle" of the role, but the fact situation is that intermediary companies from the last 10 months after the introduction of the 7000 policy to the 11000 plus several. Our brand intermediary, the biggest responsibility is to be consumer confidence. Therefore, to increase the standard rate for a more standardized and orderly consumer market.

the government should support the brand intermediary

Shanghai Bobang real estate investment adviser, executive vice Jiangguoxiong

Shanghai Limited currently taken by the 2% commission fee standards, similar to those implemented in Hong Kong intermediary commission standards. But it should be pointed out that Shanghai and Hong Kong's specific situation is totally different. Hong Kong intermediary companies charge 2% commission, the process is very simple services, the two sides will only need to match transactions. Rolling fast recovery commission of course. In Shanghai market intermediary companies need to provide services to the entire transaction process, including legal financial knowledge, negotiation skills, lending operations, such as the need to have complete control of the sale of transfer, single-handedly, "arranged." Large volume of their services, it can be said that Hong Kong is about four times the volume of the market intermediary services. Shanghai's property prices are much lower than Hong Kong, the volume of services has reached four times, the imbalance in spending and income, of course.

as intermediary enterprises, good brands into multi-volume, multi-professional staffing, advertising and high input costs, these costs will increase with the expansion of the scale. If the government limits brand intermediary commission standards, the brand intermediary and the "non-brand" as an intermediary view, the brand company can not be considerable development. Enabling enterprises based on good market and a good standard, the government should not take the "broad-brush" approach, pricing decisions should be done by the market, the government should be representative of the functional role of the trade associations will guide industry norms and practices, to set the price of such standards will be closer to the market, are close to reality.

commission intermediary

21 century China Regional Managing Director Wang Hao

real Shanghai on October 1 last year launched the secondary intermediary commission Housing downturn policy Housing is the secondary market for existing non-standard operations, information opaque open situation. This adjustment policies launched, the aim is to get a standardized development approach. However, the actual operation of the process is to achieve the desired results are worth exploring. According to the Commerce and Industry Bureau

latest statistical data, Shanghai has more than 11,000 registered intermediary shop home, not including illegal intermediary companies. Housing turnover is now reaching secondary aggregates 900 billion, of which approximately 70% of the transactions through the intermediary shop to 11,000 homes completed. If calculated in accordance with the 2% commission, the average monthly per family shop was reached 12000 million yuan of business revenue. Under the current system of intermediary businesses, will need housing rents, wages and other personnel costs corresponding to the share of the operating profits of 12,000 yuan. Intermediary industry downturn after the commission brought the revenue, the corresponding operating expenditure has been declining continuously, and this will lead to falling overall quality intermediary personnel. Clearly, high-quality, highly educated and high-capacity staff unwilling to accept lower pay, and the intermediary industry personnel quality deterioration in the quality of services will inevitably lead to a vicious circle. Therefore, the commission lowered the huge expenditure policies for greater impact brand intermediary, rather than a table, a telephone and a small room doors "couples wife intermediary shop" days sorry.

mid-stream industries is positive

Shanghai side with the real estate brokers Limited general manager Lin Ping

initial operations in the secondary housing market is not like it is now thriving. To me, to participate in its development process is very proud. Now the general concept is that of an intermediary can match buyers and the need to change such attitudes.

services as a value-added one service can become brand merchandise to create a revenue, the promotion of active real estate market. The starting point is to standardize the market, the value of standardized service is also very important, the commission last year to reduce intermediary standard personal opinion into a less comprehensive and more comprehensive hoped that the parties concerned to set more reasonable rates.

Shanghai Yan Feng Cai Long Feng, general manager of real estate brokers Limited

commission declined, intermediary position not to consider a comprehensive, and in policy formulation in the imbalance. Has too much publicity in the media that a number of negative factors intermediary companies, overlooked intermediary industry good positive mainstream. Intermediary company hopes to be able to get to know the real needs of survival and normal development of intermediary companies, but would also help to raise community, including the adequate attention.

commission may establish a minimum base line

21 century China Regional Managing Director of the Shanghai real estate Wang Hao

Sources said that relevant departments are again adjusted for the standard of intermediary commission deliberation. It is learned that this adjustment will likely have a grading market, according to a different outstanding fine with non-standard commission. Then, the so-called outstanding and non-outstanding, good brand and brand bad, franchising and retail system, and not a quantitative indicators to measure, how can a scientific and rational division? With the development of the market economy, real estate has played an intermediary role in the flow of information, in addition to shops and shops, between the same brands cooperation between, there are different modes of cooperation with the card. If the commission were two brands together, so that consumer choice, thereby consumer perceptions and cognitive will also have tests.

commission has reduced the impact can be seen, then, if the commission again brewing adjustment intermediary companies are better assume their obligations. Hope to be able to relevant functional departments through legislation to limit security issues, housing quality assessment, including extension services, can develop relatively reasonable fee standards to enable consumers to "be" choice. The commission recommended the establishment of a minimum baseline standards, according to the demand by consumers choosing relies entirely on the "market" roots lever to regulate. It also allows the potential integrity of the intermediary companies operating in an appropriate manner, increase service names, and in the context of the development of the government's macroeconomic control and standards.